Marketing Intern: Group Sales

COMPANY: Allentown Symphony Association (ASA)
ADDRESS: 23 N. 6^th Street, Allentown PA 18101
POSITION: Marketing Intern: Group Sales

TO APPLY: Email Cover Letter and Resume to Lori Beneyton, Director of Marketing · lbeneyton@allentownsymphony.org

JOB SUMMARY:

The marketing intern is responsible for building a group sales program for the ASO Concert Series. This will involve identifying local groups and building relationships with their contact people, as well as defining our offer to these groups. Once established, the intern will coordinate meetings and attempt to make sales as well as developing marketing collateral (including website page) to support the program.

The intern will exit the role having completed a substantial project with significant benefit to the organization. The intern will be unpaid but will earn college credits through Cedar Crest College.

REQUIREMENTS:

Two years or more of college; major can vary.
Excellent computer skills (we use MS Office suite)
People person, friendly and engaging personality
Ability to persuade, negotiate and come up with creative solutions
Ability to close a deal
Excellent verbal and written communication skills; Ability to write professional letters and business correspondence.
Good time management skills
Ability to work 15-20 hours per week

Reports to Director of Marketing

RESPONSIBILITIES AND OUTCOMES:

Create List of Group Sales Targets and Define Basic Offer

Research possible targets
- Senior Communities
- 55+ Communities
- Clubs
Identify Contact people at each group/organization
Work with Staff to Develop Basic Offer
- Recommend changes based on interactions with groups

Begin Selling to Target List

Coordinate meetings & presentations with groups
Maintain record of progress

Develop Marketing Materials to Support Sales

Website Page
Emails
Social
Handouts

Final Wrap Up

Before leaving us, present success story to staff
Hand off responsibility to team member

Any Other Duties as Assigned by Director of Marketing